Today, advertising is no longer an appendage, but a worthy and tested partner, to all leading brand owners the world over. It is, indeed, a repository of Solutions, the preferred brand promotion option. This universal growth spawned a new age that is
driven by Technology, Knowledge and Consumer Explosion. Advertising has thus cut out for itself a future of limitless opportunities and application. To be able to survive, compete and improve their levels of Expert Output and Value Addition, advertising
professionals have no option but to continue to train and educate themselves for the benefit of the advertiser, the advertising media, the consumer and, above all, their very profession. This course by the SMC and Troyka-Insight Communications is
a novel and rich source of such requisite equipment for perfection in the creation, planning, execution and delivery of excellence in advertising. It is the ideal bouquet of intellectual and industry blend.